You have chosen an SPI device and the example is for an I2C device.
For SPI you will need to use the SPI library instead of the Wire (TWI/I2C) library.
SPI uses 3 or 4 pins:
MOSI (Master Out / Slave In)
MISO (Master In / Slave Out)
SCK (Serial Clock)
SS (Slave Select)
Look at the SPI library examples.