HTML to control arduino remotely using CC3000 wifi shield

Hi guys,

I'm trying to work out my final year project where I will make a website to control an arduino board via wifi. What are your suggestions on how to make this happen? I'm currently looking at Thingspeak (www.thingspeak.com), but i'm not sure if its possible to send data FROM Thingspeak TO the Arduino?

Any help would be appreciated. Thanks