I2C to LTC2631-8

I am trying to use the I2C to communicate with the LTC2631 chip.

After trying many different things I simplified my code to the following:

#include <Wire.h>

void setup() {
  Serial.begin (9600);

  while (!Serial) 
    {
    }

  
  Wire.begin();
  Serial.println("begin");
  Wire.beginTransmission (0x73); // global address for the chip. found on the data sheet. also tried x67 (backwards x73)
  Serial.println("trans");
  Wire.write(100);
  Serial.println("write");
  Wire.endTransmission ();
  Serial.println("end");
}  // end of setup

void loop() {}

The output to this code is:

begin
trans
write

my theory for the reason it is not working is because i am not sending the write bits in the right order. from the data sheet page 23 it shows the proper transmission required to communicate with the chip and I am not sure how to send the "S bit" at the beginning, the "W bit" found after the slave address or the content of the input words. I am not entirely sure what to send/receive to make it work.

the data sheet of the chip can be found here: Mixed-signal and digital signal processing ICs | Analog Devices

any help would be appreciated.

Thanks in advance.