It doesn't have an Italy map graphic and the "UNO" text is in a white rectangle instead of an oval (even the box it came in has an oval instead of a rectangle). I bought it from an authorized retailer on Amazon (Karlsson Robotics), but it appears to be a counterfeit based on this page: https://www.arduino.cc/en/Products/Counterfeit
The box around the Uno logo is definitely suspicious but I'm guessing this is an authentic Uno. The biggest clue is the PTC with the gold infinity symbol. That is a custom component that Arduino uses to differentiate authentic boards from counterfeits. Usually counterfeits don't have a box or the plastic base. Arduino has been making a lot of product design changes in the last couple of years and they don't always update their product images or the "Spotting a Counterfeit" page.