large 5X7 led matrix

i am building large 5x7 led matrix modules, each unit measures 5"x7" , each "pixel" is made up of four 5mm red LEDs. built upon a 1/2' grid. so each basically mutliplying the size of a normal 5x7 display by 4. i am looking to use the MAX6953 driver chip from maxim ic.

And your question is?