LCD is not working: DOGM204-A

This display cannot light up, because there are no leds connected.

Means, there is NO backlight in this LCD panel. It is optional available.
(EA DOGM204B-A: LCD-Textmodul, 59 x 21,3 mm, blau bei reichelt elektronik)

if it gets recognized as an IC2 device, any other Idea whats wrong here?

Thanks,

pcace