LED Matrix 7x5 pinouts

Using Arduino LEDs and Multiplexing
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Actually I was trying to interface my LED matrix HB 55701ASR (Commom Anode) without any external chip. I looked for the datasheet but could not obtain any pinout configuration from that. My matrix has 7 set of pins each at the bottom and top.

Any help would be highly appreciated.

Regards
Somanshu

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For some reason this comes up as a search result!

Try some connections with two jumper leads and a 470 ohm resistor.

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