Light-Up our project with recommendations

Hello Everyone.
We are a small team of programmers and we are starting our first electronic project with not much experience with Arduino. We want to build a system of LEDs that we can connect to via Bluetooth from an android Smartphone and send instructions to Turn on the LEDs ON or OFF or change colors when the android Smartphone receive an sms or phone call or other actions taken by the phone. We to minimize every thing as much as possible.

Please kindly make some recommendations about the Arduino hardware and software we should buy, learning to use theme isn't a big deal what care most about is to get the right board and software.
so many variant we don't know which one to choose.
https://www.arduino.cc/en/Main/

Please give more information about the LEDs, as that is the major factor in choosing the hardware.

aarg:
Please give more information about the LEDs, as that is the major factor in choosing the hardware.

here
http://www.ebay.com/itm/50-200CM-RGB-LED-Strip-Lights-with-Battery-Box-Waterproof-Craft-Hobby-Party/171445266484?_trksid=p3693.c100102.m2452&_trkparms=ao%3D1%26asc%3D20140212121249%26meid%3D6b51df925adc483ca186a088a2bed0e6%26pid%3D100102%26

http://www.ebay.com/itm/RGB-LED-Strip-Lights-with-Battery-Box-Waterproof-Craft-Hobby-Lighting-100CM/171446302841?rt=nc&_soffid=200&_soffType=SaleAndClearence&_trksid=p5731.m3795

can the AdaFruit FLORA work for us ?

I hear really good things about the Photon board from Particle