Lilypad Protosnap

Anybody buy one of these things?
I power it up, and the 5 LEDs marked 5-6-A2-A4-A4 immediately start flashing.
Press reset, as soon as reset is released they immediately start flashing.
No matter what I do, no matter when I press reset, or press & hold, or select other 328 board types, I cannot get a sketch downloaded, every attempt ends with:

Binary sketch size: 1,124 bytes (of a 30,720 byte maximum)
C:\Arduino-1.0.5\hardware/tools/avr/bin/avrdude -CC:\Arduino-1.0.5\hardware/tools/avr/etc/avrdude.conf -v -v -v -v -patmega328p -carduino -P\\.\COM31 -b57600 -D -Uflash:w:C:\Users\Owner\AppData\Local\Temp\build3848524256255633234.tmp\sketch_jul21a.cpp.hex:i 

avrdude: Version 5.11, compiled on Sep  2 2011 at 19:38:36
         Copyright (c) 2000-2005 Brian Dean, http://www.bdmicro.com/
         Copyright (c) 2007-2009 Joerg Wunsch

         System wide configuration file is "C:\Arduino-1.0.5\hardware/tools/avr/etc/avrdude.conf"

         Using Port                    : \\.\COM31
         Using Programmer              : arduino
         Overriding Baud Rate          : 57600
avrdude: Send: 0 [30]   [20] 
avrdude: Send: 0 [30]   [20] 
avrdude: Send: 0 [30]   [20] 
avrdude: Recv: 
avrdude: stk500_getsync(): not in sync: resp=0x00

avrdude done.  Thank you.

Anybody else run into this? Is sure looking to me that is no bootloader installed.
And whomever designed this board did not break out the 4 SPI pins - only D11 - so that a bootloader could be installed.

Thanks

bump please.