looking for help to get the Arduino Simblee work with pulse sensor!

Hi! I am currently working on an Arduino Simblee Lilypad and a pulse sensor. With a mobile app SimbleeForMobile, I can show the data on my phone, because the Simblee Lilypad supports Bluetooth.
The trouble is the data showed on my phone is not transferred and I don't know how to transfer that! The normal heartbeat should be some number like 90, 80, etc.. But the raw data is like 700+, 600+, etc..
Does anyone have an idea about this? Thanks!

Here is the code:
/*
The sketch demonstrates how to do accept a Bluetooth Low Energy 4
Advertisement connection with the Simblee, then send CPU temperature
updates once a second.

This sketch works with SimbleeForMobile.
*/

/*

  • Copyright (c) 2015 RF Digital Corp. All Rights Reserved.
  • The source code contained in this file and all intellectual property embodied in
  • or covering the source code is the property of RF Digital Corp. or its licensors.
  • Your right to use this source code and intellectual property is non-transferable,
  • non-sub licensable, revocable, and subject to terms and conditions of the
  • SIMBLEE SOFTWARE LICENSE AGREEMENT.
  • http://www.simblee.com/licenses/SimbleeSoftwareLicenseAgreement.txt
  • THE SOURCE CODE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND.
  • This heading must NOT be removed from this file.
    */

#include <SimbleeForMobile.h>

//#include "thermometer_png.h"

void setup()
{
// this is the data we want to appear in the advertisement
// (if the deviceName and advertisementData are too long to fix into the 31 byte
// ble advertisement packet, then the advertisementData is truncated first down to
// a single byte, then it will truncate the deviceName)
SimbleeForMobile.advertisementData = "pulse";

// use a subdomain to create an application specific cache
//SimbleeForMobile.domain = "temp.Simblee.com";

// establish a baseline to use the cache during development to bypass uploading
// the image each time
//SimbleeForMobile.baseline = "Oct 23 2014";

// start SimbleeForMobile
SimbleeForMobile.begin();
Serial.begin(9600);
}

bool first_sample;

int first_heartbeat;
//float min_heartbeat;
//float max_heartbeat;
//float heartbeat_range;

uint8_t text;
uint8_t heartbeat;

// include newlib printf float support (%f used in sprintf below)
asm(".global _printf_float");

void loop()
{
// sample once per second
// todo: Simblee_ULPDelay( SECONDS(1) );

if (SimbleeForMobile.updatable)
{
// get a cpu temperature sample
// degrees c (-128.00 to +127.00)
// degrees f (-198.00 to +260.00)
// CELSIUS / FAHRENHEIT
float pulseValue = analogRead(3);

// requires newlib printf float support
char buf[16];
sprintf(buf, "%f", pulseValue);

// base everything on the first sample / ambient temperature
if (first_sample)
{
first_heartbeat = heartbeat;

/*
// putting your finger on the Simblee shield raises the temp approx 2 degrees
min_temp = first_temp - 0.25;
max_temp = first_temp + 1.0;
temp_range = max_temp - min_temp;

first_sample = false;
*/
}

// update the text first with the actual temp
SimbleeForMobile.updateText(text, buf);

/*
// restrict temp to range
if (temp < min_temp)
temp = min_temp;
if (temp > max_temp)
temp = max_temp;

int mercury_range = 262;
int mercury_position = ((temp - min_temp) / temp_range) * mercury_range;

// invert so the smallest value at the bottom
mercury_position = mercury_range - (mercury_position);
*/

// update the heartbeat
SimbleeForMobile.updateH(heartbeat, pulseValue/2);
}

// process must be called in the loop for SimbleeForMobile
SimbleeForMobile.process();
}

void SimbleeForMobile_onConnect()
{
first_sample = true;
}

void ui()
{
#define IMAGE1 1

SimbleeForMobile.beginScreen(WHITE);

// \xb0 is the symbol for "degrees"
SimbleeForMobile.drawText(280, 248, "/" "min", BLUE);
text = SimbleeForMobile.drawText(125, 240, "", BLUE, 30);

// usable area: 56, 136, 51, 262
// mercury area: 65, 136, 33, 262 + 15
heartbeat = SimbleeForMobile.drawRect(80, 120, 20, 20, rgb(252,135,0), rgb(252,30,0));

// hide the mercury until the image is uploaded
SimbleeForMobile.setVisible(heartbeat, false);

//SimbleeForMobile.imageSource(IMAGE1, PNG, thermometer_png, thermometer_png_len);
SimbleeForMobile.drawImage(IMAGE1, 30, 100);

SimbleeForMobile.setVisible(heartbeat, true);

SimbleeForMobile.endScreen();
}

void ui_event(event_t &event)
{
}

// get a cpu temperature sample
// degrees c (-128.00 to +127.00)
// degrees f (-198.00 to +260.00)
// CELSIUS / FAHRENHEIT
float pulseValue = analogRead(3);

Where, exactly, did you stick the probe that is connected to analog pin 3? What kind of device is connected to pin 3? What do those comments have to do with whatever is connected to pin 3? Why is the reading, apparently a temperature, called pulseValue?

  heartbeat = SimbleeForMobile.drawRect(80, 120, 20, 20, rgb(252,135,0), rgb(252,30,0));

I can not, for the life of me, imagine what drawRect() would return, or how that could possibly relate to a heartbeat.