It is ok to make your own version of the Arduino as long as you don’t have Arduino on it. Its also ok to make copies of the original Arduino, again as long as you take all the Arduino branding off it.
You can’t just make it and take the made in Italy off and leave the Arduino name on it, unless you have an agreement with the original designers. Some of those guys who sell the boards without the “Made in Italy” on it may have an agreement with the Arduino team.
Thats my understanding of it from reading the site and licencing documents and from communications that I have had with one of the team members.
If this guy is officially making the Arduino in his country then this should be listed on the Arduino buy section on the Arduino homepage.
If not then its likely not legit and I don’t know how they can enforce these rules.
Remember Arduino is open source hardware, but the brand Arduino isn’t open source.