Am I missing something here? The 100,000 limit of writes to EEEPROM is something to keep in mind, when writing programs. But for the flash, 10,000 is a lot of re-programmings. A lot. and the chips are $5. Five dollars.
You know a generation is spoiled when they are complaining that their $5, 16 bit, 1000k ram microcontrollers can only be reprogrammed 10,000 times.