No, you can't burn a bootloader to a 328 directly, that way.
You'd upload the ArduinoISP sketch to the Uno, it's an Example.
Then you'd rig up the bootloader-less 328 on another board and wire that to the Uno
Then, from Tools, you Burn Bootloader --> with Arduino as ISP.
I haven't done that with a Uno, or Optiboot, or any of that.
I've done it with my USBtinyISP (it doesn't use an Arduino in between) and that's as much as I'm "expert" at.
Do some Searching, especially over in our "Microcontrollers" forum here for more info.