EDIT: Restated
I'd suggest using more descriptive names, and not knowing your application domain, those in my example are rather lame -
const uint8_t pinSHIFTREGISTER_ROW_1 = 1;
const uint8_t SR_ROW_OFF = LOW;
const uint8_t SR_ROW_ON = HIGH;
digitalWrite(pinSHIFTREGISTER_ROW_1, SR_ROW_ON);