neopixelt buttoncycler infinite question.

i in the progress of modifying the neopixels buttoncycler exemple.
but how can i make each "case" run infinite times until i press the button agien?
now it just run each case once then stop.
i*m thinking especially on
case 4
case 5
case 6

// This is a demonstration on how to use an input device to trigger changes on your neo pixels.
// You should wire a momentary push button to connect from ground to a digital IO pin.  When you
// press the button it will change to a new pixel animation.  Note that you need to press the
// button once to start the first animation!

#include <Adafruit_NeoPixel.h>

#define BUTTON_PIN   12    // Digital IO pin connected to the button.  This will be
                          // driven with a pull-up resistor so the switch should
                          // pull the pin to ground momentarily.  On a high -> low
                          // transition the button press logic will execute.

#define PIXEL_PIN    6    // Digital IO pin connected to the NeoPixels.

#define PIXEL_COUNT 10

Adafruit_NeoPixel strip = Adafruit_NeoPixel(PIXEL_COUNT, PIXEL_PIN, NEO_GRBW + NEO_KHZ800);

bool oldState = HIGH;
int showType = 0;

void setup() {
  pinMode(BUTTON_PIN, INPUT_PULLUP);
  Serial.begin(9600);
  strip.begin();
  strip.show(); // Initialize all pixels to 'off'
}

void loop() {
  // Get current button state.
  bool newState = digitalRead(BUTTON_PIN);

  // Check if state changed from high to low (button press).
  if (newState == LOW && oldState == HIGH) {
    // Short delay to debounce button.
    delay(20);
    // Check if button is still low after debounce.
    newState = digitalRead(BUTTON_PIN);
    if (newState == LOW) {
      showType++;
      if (showType > 6)
        showType=0;
      startShow(showType);
    }
  }

  // Set the last button state to the old state.
  oldState = newState;
}

void startShow(int i) {
  switch(i){
    case 0: Serial.println("case 0");
            colorWipe(strip.Color(0, 0, 0), 50);// Black/off
            break;
    case 1: Serial.println("case 1");
            colorWipe(strip.Color(255, 0, 0), 50);  // Red
            break;
    case 2: colorWipe(strip.Color(0, 255, 0), 50);  // Green
            Serial.println("case 2");
            break;
    case 3: colorWipe(strip.Color(0, 0, 255), 50);  // Blue
            Serial.println("case 3");
            break;
    case 4: rainbow(2);
            Serial.println("case 7");
            break;
    case 5: rainbowCycle(20);
            Serial.println("case 8");
            break;
    case 6: theaterChaseRainbow(50);
            Serial.println("case 9");
            break;
  }
}

// Fill the dots one after the other with a color
void colorWipe(uint32_t c, uint8_t wait) {
  for(uint16_t i=0; i<strip.numPixels(); i++) {
    strip.setPixelColor(i, c);
    strip.show();
    delay(wait);
  }
}

void rainbow(uint8_t wait) {
  uint16_t i, j;
  for(j=0; j<256; j++) {
    for(i=0; i<strip.numPixels(); i++) {
      strip.setPixelColor(i, Wheel((i+j) & 255));
    }
    strip.show();
//    delay(wait);
  }
}

// Slightly different, this makes the rainbow equally distributed throughout
void rainbowCycle(uint8_t wait) {
  uint16_t i, j;

  for(j=0; j<256*5; j++) { // 5 cycles of all colors on wheel
    for(i=0; i< strip.numPixels(); i++) {
      strip.setPixelColor(i, Wheel(((i * 256 / strip.numPixels()) + j) & 255));
    }
    strip.show();
    delay(wait);
  }
}


//Theatre-style crawling lights with rainbow effect
void theaterChaseRainbow(uint8_t wait) {
  for (int j=0; j < 256; j++) {     // cycle all 256 colors in the wheel
    for (int q=0; q < 3; q++) {
      for (int i=0; i < strip.numPixels(); i=i+3) {
        strip.setPixelColor(i+q, Wheel( (i+j) % 255));    //turn every third pixel on
      }
      strip.show();

      delay(wait);

      for (int i=0; i < strip.numPixels(); i=i+3) {
        strip.setPixelColor(i+q, 0);        //turn every third pixel off
      }
    }
  }
}

// Input a value 0 to 255 to get a color value.
// The colours are a transition r - g - b - back to r.
uint32_t Wheel(byte WheelPos) {
  WheelPos = 255 - WheelPos;
  if(WheelPos < 85) {
    return strip.Color(255 - WheelPos * 3, 0, WheelPos * 3);
  }
  if(WheelPos < 170) {
    WheelPos -= 85;
    return strip.Color(0, WheelPos * 3, 255 - WheelPos * 3);
  }
  WheelPos -= 170;
  return strip.Color(WheelPos * 3, 255 - WheelPos * 3, 0);
}

The action to be performed would be performed over and over, if you called the startShow() function on every pass through loop(), instead of only once when the action to be performed changed.