New atmega 328 Duemilanove not working???

I just got a new Duemilanove from sparkfun with the atmega 328. For some reason i cannot upload programs. I get this error:

avrdude: stk500_getsync(): not in sync: resp=0x00 avrdude: stk500_disable(): protocol error, expect=0x14, resp=0x51

The power is on, I am on a windows XP gateway laptop. I have programed my other arduino from this computer.

have u changed ure IDE settings m8? make sure u select the duelwatever w/ 328 atmega under tools --> board

I feel dumb. That was the problem.

Don't worry I had that happen too. I thought the Duemilanove selection meant it would work with the Duemilanove apparently it doesn't mean that.