New UNO, Windows7Pro avrdude: stk500_recv(): programmer is not responding

-use the reset button while uploading : works : led L is blinking. (I would like it to work without having to do that each time...)> my conclusion is that there is just a small initiating sequence that is not working so I'd like to find a way to fix it.

You can load a sketch by using the reset button? Like changing the blink interval on the blink sketch?