No text on I2C lcd serial blue 2004 from dx.com

I believe that that board uses a serial backpack for its I2C interface and it is that board with which you are attempting to communicate.

See if this thread helps, make sure you read it all the way through: --> http://arduino.cc/forum/index.php/topic,106655.0.html

Don

[EDIT]: Here's another one --> http://arduino.cc/forum/index.php/topic,128635.0.html