please post a link to the datasheet.
Do you have 2 sensors attached?
does this minimal sketch work?
#include <SoftwareSerial.h>
#define rxph 2
#define txph 3
SoftwareSerial pH (rxph, txph);
void setup()
{
Serial.begin(38400);
pH.begin(38400);
}
void loop()
{
if (pH.available() >0)
{
char incharPH = (char)pH.read();
Serial.print(incharPH);
}
}