printing ASCII and 3 variables to RS232 to control video mixer

If I understand your story correctly,
then you also need to set up SoftwareSerial for your RS232 board.
You can't just use the default TX/RX pins, because they are already used by the USB<>Serial chip.
Look at the SoftwareSerial examples that come with the IDE.
Which Arduino are you planning to use.
Example (untested) attached.
Leo..

#include <SoftwareSerial.h>
SoftwareSerial videoSerial(10, 11); // RX, TX
int value1, value2, value3;

void setup() {
  Serial.begin(9600); // serial monitor
  videoSerial.begin(9600); // RS232 board
}

void loop() {
  value1 = map(analogRead(A2), 0, 1023, 0, 80); // 81 values
  value2 = map(analogRead(A3), 0, 1023, 0, 80);
  value3 = map(analogRead(A4), 0, 1023, 0, 101); // 102 values

  // printing to serial monitor for debugging
  Serial.print("value1: ");
  Serial.print(value1);
  Serial.print("\tvalue2: ");
  Serial.print(value2);
  Serial.print("\tvalue3: ");
  Serial.println(value3);

  // videoSerial.print(xxxxxxx); // print or write to the RS232 board here
}