Problem reading flash avrdude

I am using an Arduino UNO as an ISP and is using it to upload sketches to an Atmega8 on breadboard. In arduino IDE, I am able to puload the sketch. However, I get an error when I try to upload a hex file in avrdude. Avrdude detects the Atmega8 on the breadboard. I have attached a screenshot. PLease help me resolve the issue.

Thanks

Dont use Apostrophes and use :i (Intel HEX format)

 -Uflash:w:Blink.cpp.hex:i

Thanks Erni.....that solved the problem...