Programming a 328

I got the USBtinyISP kit. Built it.
It uploads "sketches" OK (Good),
but it won't burn the bootloader (Not Good)

Error while burning bootloader
avrdude: invalid byte value (null) specified for immediate mode
avrdude: write to file 'null' failed when trying to burn bootloader

It's a Nano, but it definitely has a 328P.