Check the Reset pin - it might be an input to the board and not an output.
Does the board a DTR pin you could jumper in instead? (I can't access the e-bay link from here).
switching the connections, rx tx etc does not seem to solve it
I have just looked into the DTR function, I think you are correct about the rst being an internal reset. Looking at the chips datasheet DTR is pin 28, but it does not look like they have broken it out on this board. I have soldered a wire and cap to the pin and it now resets the board fine and at the right point, but I'm still getting no data transmission? I'm wondering if it's faulty?