The raw sensors elements need some circuits around them to make them useful in systems like talking to microcontrollers (like Arduino). If you get just the raw sensor element, you will have to provide all that supporting circuit to allow connection to Arduino, etc.
OTOH, if you buy the complete module, they have provided (and presumably tested) all the support circuits and you can connect them to Arduino straightaway.
Thank you for your reply.
What confuses me is that you can connect, for example, a thermistor or photoresistor to an analog In without fancy modules, like this. It makes me wonder that the job of the IC on module really is.
It makes me wonder that the job of the IC on module really is.
Richard has already covered most of what I planned to say. Another possibility is that the sensor has a really low output voltage, or a really high output impedance, so the module designer put an op-amp on the board to make an easier-to-use/more-noise-immune signal.
Or the module might be designed for something like the BASIC Stamp, which isn't very good at A/D conversions or highly precise frequency/pulse width measurements.
You really need to look at the specific cases to determine whether the extra circuitry on a module is useful or necessary.