That is a ridiculous price for the MAX7219. Well, the normal price is the ridiculous one...but $1.25 is unheard of. Somehow I think that can't last long.
FYI, I bought some from Ebay...10 for 4.99 $ 2 weeks waiting time but oh well
http://www.ebay.com/itm/130733916831?ssPageName=STRK:MEWNX:IT&_trksid=p3984.m1439.l2649