SOLVED:Identify serial protocol from logic analyzer picture?

The only external communications interface is USB and it's not a host, but appears as a serial device when hooked to a PC (using an A-A cable!).

No USB uses USB protocol it does not use the asynchronous protocol of a serial port. The drivers in the PC make it look like a serial port to the PC code but that does not mean that it is ACTUALLY using a serial protocol to communicate.