Streaming UART over bluetooth from RedBear Blend Micro BLE to PC

I have a RedBearLabs Blend Micro with Bluetooth Low Energy.
I plan to stream serial data from the Blend Micro to A PC using UART over bluetooth.
After BlendMicro installation and using the demo chat application, I can communicate with it from the iPhone using the RedBear BLE controller app on the Iphone.

I have a Bluetooth 4.0 USB dongle installed on Windows, and I see the dongle in windows on COM9 with Device Manager reporting correct driver installation. Windows UARToverBluetooth is activated in device manager. I see other Bluetooth devices from the PC, but not the Blend Micro.

How does Blend Micro need to be configured to be seen and accessible to paring by generic Bluetooth low energy masters ?