Super capacitor to replace RTC coin battery?

So about ESR, is that some sort of resistance like internal resistance of a battery? I see this one for $1 a piece with 75 ohm ESR, maybe good enough to directly hook up to the 3.3V supply with initial current consumption still under control?

http://www.ebay.com/itm/10Pcs-5-5V-0-22F-30-H-Type-Coin-Button-Super-Capacitor-/270973653764?pt=LH_DefaultDomain_0&hash=item3f1749d304

Using this will double my cost but it seems small and reusable.