Hi cr0sh. We really just created the shield for the button resistors. Could have just used a perf board for that, but we'd never printed a board and it sounded like fun :). It was meant to be set up in the cafe at our building but the whole thing can be taken down and reassembled in a few hours in case we want to move it at some point. Our company tries to do something cool every year around the holiday season, and this was it for 2010. The ultimate purpose is really just to make something awesome, push our limits and give people something cool to do online. We don't have any ultimate plans for it. We're just going with the flow right now and having as much fun watching people play as they're having trying to win.