TI revolutionizes design of wireless networking applications with eZ430-Chronos, world's first customizable development environment in a sports watch
This seems awfully exciting to me. For $49 you can get a programmable microcontroller in a sportswatch format with built in acclerometer, altimeter, and temperature sensor. It has a wireless transceiver and a USB programming interface. Don't know how much memory but they talk about using it for data logging. I thought my timex datalink was geeky but this is right over the top!
It just seems like an amazing device for $49. OK it's not an AVR but I can learn! As a sports watch it has to be reasonably weatherproof and I can see it now perched on my motorcycle dashboard reading out the stats.