I see, thanks for that The guide I was using (http://www.theparsley.com/arduino/diy/) had those values. I'll try the official ones and see if it helps.
EDIT:
Ayup, that was it. Now the chip is talking back, but I still get an out of sync error (with response 0x30 this time). This should just be reset timing form here on out, I'll play with it a little bit.
EDIT 2:
Been playing around with the serial interface, the Rx and Tx were mislabelled on the cable end I believe, because switching them now gives me a response:
Using Port : \\.\COM35
Using Programmer : arduino
Overriding Baud Rate : 115200
avrdude: Send: 0 [30] [20]
avrdude: Send: 0 [30] [20]
avrdude: Send: 0 [30] [20]
avrdude: Recv: . [9e]
avrdude: stk500_getsync(): not in sync: resp=0x9e
avrdude done. Thank you.
This is as good as I can get it (via manual reset). The fact that I'm receiving a "." either means my timing is still off or I'm just getting garbage back (I think).
SOLVED. Thanks for the help, I got the upload working. The pull-up resistance was wrong on the Tx pin (along with the mislabelling), so I probably was just getting garbage data because the signal levels were wrong.