Upload okay but nothing is happening

I tried further steps. I uninstalled the Enhanced ERW IDE. I uninstalled the USB drivers.

I plugged the UNO back in, it asked for drivers, I pointed it to the 1.0.1 drivers. It installed the drivers and shows up as
COM5 in device manager. Attached capture shows driver installation successful.

When I upload, I still get in red text:

avrdude: Version 5.11, compiled on Sep  2 2011 at 19:38:36
         Copyright (c) 2000-2005 Brian Dean, http://www.bdmicro.com/
         Copyright (c) 2007-2009 Joerg Wunsch

         System wide configuration file is "E:\Electronic Projects\Arduino\arduino-1.0.1-windows\arduino-1.0.1\hardware/tools/avr/etc/avrdude.conf"

         Using Port                    : \\.\COM5
         Using Programmer              : arduino
         Overriding Baud Rate          : 115200
avrdude: Send: 0 [30]   [20] 
avrdude: Send: 0 [30]   [20] 
avrdude: Send: 0 [30]   [20] 
avrdude: Recv: 
avrdude: stk500_getsync(): not in sync: resp=0x00

avrdude done.  Thank you.

Previous posts say this is user error, wrong drivers, etc.. I don't know what else to check at this point.

usb.png