Using the ethernet sheild to control a video switcher.

Hi,
I'm a noob to Arduino and I've been given a project to use it to control a video Switcher (Barco Folsom Image Pro).
This unit can be controlled via a web terminal through the ethernet port.

My question is; would I be able to programme a set of input switches to send the relevent data command to control the video switcher using the ethernet shield?

I'm guessing you can, ,but I know very little about sending data via IP and making sure the 2 units talk to each other.

Daz