What are the good books on the AVR platform?

While I have learned a LOT from reading documentation and asking questions in for forums, I was wondering if anyone out there had a favorite book for programming the AVR using industry standards Atmel tools and practices. I can't help but noticing that Microchip has a series of rather well written books, several published recently:

http://www.amazon.com/Programming-16-Bit-PIC-Microcontrollers-Second/dp/1856178706 (Dec 2011)
http://www.amazon.com/PIC-Microcontrollers-Third-Introduction-Microelectronics/dp/0080969119 (Oct 2011)
http://www.amazon.com/Designing-Embedded-Systems-Microcontrollers-Edition/dp/1856177505 (Dec 2009)
http://www.amazon.com/Programming-8-bit-PIC-Microcontrollers-Interactive/dp/0750689609 (July 2008)
http://www.amazon.com/Advanced-PIC-Microcontroller-Projects-RTOS/dp/0750686111 (Apr 2008)

AVR books are either hobbiest oriented or older, such as:

http://www.amazon.com/Embedded-C-Programming-Atmel-AVR/dp/1418039594 (June 2006)
http://www.amazon.com/AVR-Introductory-Course-John-Morton/dp/0750656352 (Dec 2002)

Unlike the PIC books which are published by Microchip, none of these books is by Atmel.

Do any of yo

I like this one:
http://www.amazon.com/gp/product/0138003319/ref=as_li_tf_tl?ie=UTF8&tag=ffanar-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0138003319 2010.