What is this nasty clone? Running at quarter speed!

Yes, both crystals are 12.00mhz. The chip is marked MEGA328P AU1736. On the appearance it looks as though it has all the usual components on board (except that others use a 16mhz), so why would they have gone to the trouble of writing revised software if it just needed the correct bootloader. Does this indicate they have made a bad copy of a clone and devised a partial workaround?
I tried and failed to change the bootloader using another good UNO as programmer, just couldn't get it to take it.