Hi Max,
First of all thanks for reaching out. Communication is a the foundation of a thriving community and it can't be about members alone since your company owns the infrastructure and business decisions.
I would second what has been said above, after checking it out a few times, I can see a purpose for 'instant gratification" type of questions that call for a very short savvy answer. It won't scale well, anything longer than 2 back and forth will just get lost if you start getting traction and dozens of concurrent posters. That's what I tagged as 'cacophony' in previous discussions. Feels being in a very loud party, everyone speaking at the same time and no option to isolate your small conversation from the noise of the crowd. Some enjoy such parties, get your one liner out there and forget about it and other hate it because nothing really constructive can happen there. There is a need for a follow up place - which could be this forum when appropriate.
Your channel idea seems like a short term patch that won't scale if you are successful and dozens of questions are being raised at the same time, so you might be investing time, efforts, budgets and members's goodwill in something that might be short-lived.
My view is that "things" needs to have a purpose for existing. You run a business, I would strongly encourage you to watch Simon Sinek talk about "Start With Why". The answer to the why needs to be very clear to you and to your target audience.
It does not need to please everyone but your "thing" needs a purpose that is casting a net wide enough to justify its existence. If not, sooner or later your leadership will question the idea, your CFO and CEO will ask again "can you tell me again why we are spending our scarce resources on this?"
The other thing I learnt in business is that you need to own and control the key components of your strategy. Handing over the keys of your strategic initiatives to someone else is a recipe for failure.
So where are you today? Here is my honest 'community member' view of my on-boarding if I where to join today:
In your home web page you state
COMMUNITY
The ever-growing Arduino community is made up of everyone from hobbyists and students to designers and engineers all across the world. Have questions? The official multi-language Forum is the place to go
And there is a Community popdown linking to the forum. So if I see that, I have a destination clearly marked, with an Arduino Login. All good.
If I look around and find your Blog Home, you tout about community and your new "Arduino Help Center":
How can we help? New Help Center makes it easier than ever to enjoy Arduino
ARDUINO TEAM — October 8th, 2020
The Arduino customer support team is excited to announce the final release of the Arduino Help Center. A place where you can find answers to your questions and lots of useful troubleshooting articles to help you enjoy and get the most out of the Arduino experience.
With the active Arduino community finding ever more creative ways to use an Arduino, building a purposeful help center with customers at heart has been a challenge that we enjoyed taking. The design, development and customer support teams have been studying all the different contact points in our ecosystem to gather more information and insights on how users interact with Arduino; providing a solid foundation to build a Help Center with useful sections and friendly navigation.
One primary aim of putting together the Help Center was to specifically make it easier for new Arduino users to access all the information that can help them to get the most out of their Arduino experience. This new solution expands the channels we use to support our customers, and rest assured we are still here to help if you can’t find the answer you’re looking for — plus there is the Arduino forum with millions of community members out there willing to share their tips. Given the constantly active nature of the Arduino community, we will continue to add new articles on a monthly basis with the most topical and useful solutions.
So now it seems the Help Center is the preferred place to start from and - side note - there is the forum too with millions of members to use if everything else fails... Hum, may be the forum is not the best place to go then.
So I go to the Help Center and there if I search for "Forum" I get this as an answer:
So the millions of members are nowhere to be found... No problem I scroll down to the "Didn’t find what you were looking for?" section and there I get hope. There is my link to the Community of experts !
So I go there and suddenly I'm being invited to join discord, create an account, download extra software.
Before I go through the trouble of handing over my birthdate and eMail address to a company that is not affiliated with Arduino, I double check a bit who they are.
Discord is an all in one text, voice, and video chat application dedicated to the gamers around the world
Hum... that Feels weird.
Curious how they plan to make money?
Discord has more than 87 million users, and is planning to rule over the $1.7 billion worth of voice chat market. The application is entirely free to use and has no plans to charge money in future for its core features
I'm then a bit puzzled. Does not sounds like a great place for an Arduino user, unless.... I'm already a gamer and member of the Discord community.
I'm not such a member, thus as I don't have any other option and I need my answers, I oblige and create an account. I arrive (with difficulty, see PS) to your general readme where you state:
This server is for getting help on anything Arduino related and connecting with other users in the Arduino community.
and
Getting Help
So you want help troubleshooting your project? No problem! We have channels just for the cause, but it’s beneficial if you know the way we operate so we can help you quicker. Here are some steps to getting help and notes about how you can help us help you
I look over the few channels to choose from but nothing linking me to the millions of forum users. I may try my luck and dump my question there, but as you noted if it's anything a bit complicated, needing code analysis or guidance or some sort of discussion then it's not the right format.
So what do I take from this:
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I'm part of a generation that worries about privacy on line. I'm OK to engage with the Arduino company, why would I have to give away stuff my privacy and accept terms with a different company?
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it feels like your company has difficulty articulating the "why" of each engagement platform and there is some sort of internal competition showing through the cracks.
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Discord feels an interesting option for those already part of that community, used to quick ask/answer, nothing deep, nothing complicated.
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Voice option with a friend to help out is valuable in Covid's time too. But I've plenty of options to choose from already. Is that the core mission of Arduino?
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Trying to address the shortcomings of Discord to make it more like the forum feels like creating an overlap in purpose and thus detrimental to the value added. If at the time the plan was to leverage "message threading similar to how it exists in slack" (possibly as a way to pave the way to the future of the forum?) then it seems this option is no longer on the table.
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Doing side development to address the shortcomings is building technical debt for your company on top of something you don't control (as proven by the fact that threading did not make it) with a different business goal than yours (voice chat market).
This money would be better invested in making the forum infrastructure better. Have leadership stop the internal competition for attracting audience. Create a frictionless flow from one service to the other when the member's purpose / quest is better suited in the other place => That goes back to defining the "why" and the purpose of each service and staying true to that purpose.
hope this helps
PS: I did not like to have to register twice, this is part of the feeling there are two communities (SSO techniques are meant for those things when joining disparate systems) and the link in the "Community" Pop Down menu at the top of the website does not work for me. It tries to open the Discord app on my computer which I don't want to install. (workaround = let it fail and backtrack in the web browser to get to the web version of Discord).