WIZ200Web by WizNet as Arduino

This board is sold as embedded webserver. It has a Atmega128 and a WIZnet W5300 and costs about $31. It seems like it would be a perfect platform for ethernet arduino projects. It's programmed with WINAVR and AVRSTUDIO.

Would it be possible to make a version of arduino for this?

This I would love....
Or if someone could make a board like this but more Arduino like. (perhaps not the formfactor of an Arduino though)

Yes, I would love to see this be programmed by Arduino software too! any updates??

Can you not just program it as an Atmega1280?? with a programmer cable..?

Wow. That thing is impressive.

Double pin rows

Whhhhyyyyyyyyyyyyyy?

If anyone can design one I will make it for him for free, including PCB, all components and assembly