C:\Program Files\arduino-1.0.1\hardware/tools/avr/bin/avrdude
-CC:\Program Files\arduino-1.0.1\hardware/tools/avr/etc/avrdude.conf
-v -v -v -v
-pattiny85
-cstk500v1
-P\.<mark>COM4
-Uflash:w:C:\Users\Rick\AppData\Local\Temp\build4840937731211437691.tmp\sketch_nov03b.cpp.hex:i
Is the programmer on COM4?
Using Port : \.\COM4
Using Programmer : stk500v1
avrdude: Send: 0 [30] [20]
avrdude: Send: 0 [30] [20]
avrdude: Send: 0 [30] [20]
avrdude: Recv:
avrdude: stk500_getsync(): not in sync: resp=0x00
...indicates that the programmer did not respond.
Do you know for a fact the programmer works? Have you used it with other programming tools like AVR Studio or avrdude from the command line?
From the Users Manual...
AVR-ISP500 is USB low cost in-system programmer for AVR microcontrollers. It implements the STK500v2 protocol...
You have it configured to use the wrong protocol.