WooleySheep:
Lol, yes I know, but in their current financial state, I may be ok for a bit!
It is precisely that state that will make the even hungrier ...
It is a reasonable strategy for a small inventor to apply for a patent with a view to selling the idea rather than defending the patent him/herself.
However it can be very difficult to value an embryonic project.
I suspect that almost none of the cost of 99% of the products we use is represented in the ideas in the underlying patents. Most of the cost of a product is in the design and development of a manufacturable product based on the idea, in the construction and operation of the manufacturing plant and in the packaging and marketing. And to make matters worse I suspect the manufacturer only gets a small fraction (20% ?) of the retail price.
And from what I've seen on Dragon's Den it is the people prepared to put a huge amount of time into marketing their product who get support. Lot's of people make very comfortable livings selling "better mousetraps"
I suspect there are parallels with the difference between "good" hometown musicians and mega-stars. It's not really, or not only, the difference in skill that separates them.
...R