Designing a Jacket with lightning effects

The character is Zoom from The Flash TV series and a client wants to know if I can do lightning effects for the coat. I know I could do something kind of basic with an rgb strip and some code but can anyone else think of something that would look better?

How about some Flora neopixels

https://www.adafruit.com/product/1559

Those look really nice, I was thinking about making some lightning shapes out of a clear plastic like worbla and if I put an led on each end it should light up the whole piece

If you can get addressable "Cold White" LEDs I think those might provide a better lightning effect than RGB LEDs.