Designing a Jacket with lightning effects

The character is Zoom from The Flash TV series and a client wants to know if I can do lightning effects for the coat. I know I could do something kind of basic with an rgb strip and some code but can anyone else think of something that would look better?

How about some Flora neopixels

Those look really nice, I was thinking about making some lightning shapes out of a clear plastic like worbla and if I put an led on each end it should light up the whole piece

If you can get addressable "Cold White" LEDs I think those might provide a better lightning effect than RGB LEDs.