Halo guys,
thank you for answers and insights. I will try to summarize reply in one message and clarify purpose of the hardware bit more.
Yes, market is certainly saturated with zillions of Arduino shields, boards and everybody needs different boards for different purposes, right. If you will need some functionality, you need shield for that, then maybe another one if other functionality is needed, and so on. In the end you will end up with bunch of ugly boards stacked on top of each other to fulfill functionality. This is case of average user/hobbyist using Arduino platform for own purposes. And do projects using multiple shields is frankly a bit of pain.
So idea here was to combine multiple 'shields' into one board or 'shield'. Say Ethernet/RS232/RS485/Canbus/bunch of protected, isolated I/O to address needs of folks trying to do various home/control projects, for example. And this board/shield would contain components related only to 'control' with Oled display too for example. But we are still talking about average "buy this board in eshop' customer.
We will not be targeting industrial customers or projects. Arduino platform (Controllino and other home brews) are not suited for that job at all, as there is limited complexity and other major issues. For those projects we use ABB or Siemens equipment. We just want to produce combined industrial grade board/shield to make life easier and cheaper for average user/hobbyist. Meaning combined functionality, ESD protected, EMI/EMC friendly, etc. Just 'Get & Deploy'.
To answer the bullets:
what return will the business get from all of the development time and cost
Money
And we are exploring here if the idea is relevant and worth of the effort or not
What customers have you in mind.
Average Arduino users/Hobbyist/Students/Geeks
What market research have you undertaken to see what products those customers might want?
So far this is first post discussing whole idea and its validity
How many potential customers do you anticipate for the board you are thinking of?
Say 100/200 peoples would be fine to pay for development cost by buying final product
What percentage of the potential customers might buy your board?
Well, this is Million dollar question. But I believe this should be answered by Arduino equipment e-shop seller. Because thew will know what kind of boards/shields are sold most. Therefore creating 'one-in-all' board/shield combining all most needed features would be desirable and would address needs of major group of the potential users.
Why would they buy your board?
Because they are consumers, usually doing stuff for own use. Therefore cheapest, multiple functionality & $$$ friendly board/shield will be 'right on the spot'. Multiple, combined shields are expensive in the end. Lets say that you will need Ethernet, RS485, LTE/GSM, 8x8 I/O. You will easily end up 120USD for those 4 shields, to create 'Eiffel tower' of functionality. Or you can consider 100USD board/shield covering all of this plus some extras like RTC clock, SD card.
So idea is to get rid of multiple shield approach and create one comprehensive piece of hardware instead. Which would be neat and cheaper. And question is 'what to combine ..."
Best regards
Tomas