Reading string data in arduino from serial port (MaxMSP)

Hi,
I'm using the software MaxMSP to send 0 and 1 to control some stuff using arduino

the data I'm sending is a string with a name "motor1" "motor2" etc follow by 0 or 1
see picture for demonstration

how can I take that data inside arduino and control the gpio pins with that? (switching them on and off)

Thanks

See Serial input basics - updated

No experience with maxMSP; I did find http://www.noisemantra.com/Physical%20Computing/arduino-MaxMSP%20communications%2011.pdf which might get you on track.

Be aware that certain Arduinos might reset when you open a serial connection to them (Uno, Nano, Mega); something to be aware of. Using "normal" software you can prevent this. I do not know about maxMSP but found MaxMSP - serial communication problem that might show you how to prevent it from happening if the need arises.

Which Arduino are you using?

Thanks I will look into that,
and yes - I'm aware the serial windows can't be open while transmitting data between max to arduino.