arduino GSM web server

Hi, how run web server on this GSM Shield?

http://www.ebay.co.uk/itm/GSM-GPRS-Shield-For-Arduino-/231142949055?pt=UK_Computing_Other_Computing_Networking&hash=item35d13180bf

Don't think I've seen anyone run a web server within a cellular phone service.

If you Google "arduino GSM web server" it will bring you here:

http://arduino.cc/en/Tutorial/GSMExamplesWebServer

Strictly speaking it's a GPRS web server but I think that's close enough.