How to run P10 LED Module?

Hi, first of all sorry if im noob.
I Just tried to interfacing P10 LED module (exactly P10(1R)-V701C) after spending hundreds of hours i reached to some sort of mysterious blinking lights.

First of all let me know if i found this correct:
there are two arrows, one vertical that the head of arrow leads the top of module and the other is horizontal and lead us the data flow, so the tail of arrow(not the head) should be input.

Second, the P10 pinout should be like the attachment.

Now if two of above are correct please let me know how to run the module.
as i said before im noob so please lead me directly. :-![

Thanks in advance.