Nice! Did you figure out why you weren’t seeing a change in RCIMP(1/2) previously?
Also, using the equation I have I and the two values in your above screenshot I get 313.6Ohms for R,cell. Also from seeing the values, confirms that “ADC,i” in the setup memo corresponds to RCIMP1. I had suspected as much but just hadn’t gotten there yet to confirm.
Just in case it got lost, what I’m using for an equation is:

Those various values on the application circuit correspond to:
R1 = RRCT21
R2 = RRCT22
Rt = RRCT1
R,ds_on = 9.5 ohm (can simplify to 9 ohm, see below)
ADC,i = RCIMP1
ADC,f = RCIMP2
For "Rds_on", it's defined as “on-resistance of test switch”. This appears on the “inboard” side of pin RCT1 and is related to a set of FETs that either tie RCT1 to VCD or ground. Per the datasheet, this is then either RCT1 connecting to ground through the “RCT1 switch” OR RCT1 connecting to the band-gap voltage through the “RCT1 band-gap switch”. Looking at the min/max values for these on the data sheet:
RCT1,sw is 4 to 16 ohms
RCT1,bg,sw is 2 to 16 ohm
The nominal (average) value for these would be 9 Ohms(RCT1,sw) and 10 ohms(RCT1,sw,bg). With that in mind, I did just an initial sensitivity before any "real" values were calculated. Using the R,cell equation above it looks like just an arbitrary value of ADC,i = 740 and ADC,f = 450 and R,t = 9.5 would result in a calculated R,cell of 300.9 (*about the target desired range).
Just as a guess, I wanted to see what the potential min/max rang on this could be, adjusting for the bg,sw values since that appears to be bounding (largest swing).
For R,ds_on = 2ohm, R,cell = 295.7
For R,ds_on = 16ohm, R,cell = 305.3
Based on the above then, there’s about a +/- 5 ohm range on R,cell from the min to max range from nominal. It also looks like just using 9ohm (instead of 9.5) would be sufficient, as it's only changing the calcualted R,cell by 800mOhm.
From my understanding, R,cell temperature is pretty critical in terms of how the sensor scales for lambda but I'm not sure how sensitive that necesarily is. There is the benefit though of around this particular area of the R,cell vs Temperature graph in the LSU4.9 datasheet, it looks like there shouldn’t be a whole lot of deviation in that range. There will be some, but I think since the R,cell measurement is really only needed to control the “ideal” operating temperature, using the 9.5 ohm “nominal” value averaged between the two R,ds_on values should be appropriate.