that's an assumption that would be consistent with typical notched corners (to indicate where pin 1 lives) and pins are numbered around a chip counter-clockwise when looking at the top (so reversed if you are looking at the bottom)
I thought P&P machines are preprogrammed with the orientation of the device, since it comes from an oriented reel or tray. The camera systems in P&P machines are used for high accuracy in placing (and detecting a dropped component) - I guess they could also verify pinout, but I doubt that's needed since once set up its going to be consistent.
The pinout numbering of ICs comes from the original standard for valves, clockwise from 1 when viewed from the underside (the natural orientation for wiring up a valve base, or soldering a through-hole PCB). Clockwise was chosen as more natural for people.
These days of SMT the top view is the natural one, so the less natural CCW direction is a legacy thing.
There are a few ICs that come in alternate packages with a heat slug either on top or underneath - basically the same package with the pins bent the other way, so that the numbering goes the "wrong way" on one version of the package!
So for such chips (heat slug on top), always check the datasheet to be sure.
This is true, but reels and trays have mistakes, Our My-Data machines always checked orientation with a pin BEFORE the device was removed from a tray/reel pocket.