Well, well. We seem to have a difference of opinion. We believe that we have priced this fairly. Not everybody will think the pricing is fair, no matter what the actual dollar amount. We respect that.
Once the Kickstarter period is over, the design files will be published as open source. If you like the concept, but think it's too expensive, all you have to do is wait a bit and you'll be able to make your own. We don't mind. If you don't like our concept, there are plenty of other options, including the Bobuino, Adfruit and Sparkfun offerings. We feel ours is unique and valuable.
Why a Kickstarter? Well, first, people have asked us for these. We can make more this way. Second, with a Kickstater project, we are putting our time where our mouth is and putting risk of our money where our mouth is. Not all Kickstarter projects make money or even break even. It's our risk.
We are doing this to contribute to the Arduino community and offer up, what we believe is a very useful piece of hardware. You can disagree with all of that and you can have a different opinion on the value of this board, but you disagreeing doesn't change our motivation.
Ultimately, the people who visit Kickstarter will have the final say.
Arduinos are cool.
Duane (Also with the Universal Screw-Block Proto-Shield Kickstarter project)