The problem is: the pin labeling is all over the place.
My display should be the same as:
At least the pins are called the same in the same order and count.
Now to my biggest issue. I found an example wiring everything sensible except for:
2040 Pin11(SPI RX but UART TX wut? Is this a MISO naming trnaslation weirdness? As connecting it to the SDA would form my understand make it a TX too) to SDA on the display module
Are my 2040 diagrams wrong? WHat's the logic behind this? The example also calls it softwarev SPI in the description despite the pins being labeled for hardware SPI: